Julie Holgate

Event and Engagement Design


November 2016

Faking It

What is real and what is fake?  In the world of marketing it's not always easy to tell the difference between the two.  An example of this, that I admire, is the DermaBlend viral advertising campaign.  This reversed the usual beauty advertising... Continue Reading →


Pop-Ups: Can they really Pop-Up?

Many of the immersive and experiential design ideas that I have been researching have their origins in the concept of being a pop-up event, i.e. a temporary, experience created to be enjoyed by a select audience, for a limited time.... Continue Reading →

A Splash of Colour

As part of my research into creating immersive environments I've found myself drawn to neutral colour palettes and monochrome, injected with a single splash of colour as a juxtaposition to their surroundings.   As mentioned in my London blog post,... Continue Reading →

Creating Immersive Experiences – Scent

As already discussed in my previous London Study Trip post, scents can be a key tool in stirring emotional responses, whether they are calming floral scents, or hunger inducing food smells. With Autumnal nights drawing I have started to recognise... Continue Reading →

Anila Quayyum Agha -‘Intersections’

Image: Anila Quayyum Agha - 'Intersections' in Binlot (2015) In her 'Intersections' installation at the Dallas Contemporary, Texas, Anila Quayyum Agha created light displays using intricately cut shadow boxes, to project Moorish-inspired architectural styles onto surrounding walls. I particularly like the simplicity... Continue Reading →

Rural Industrial Heritage: Reimagined?

Whilst researching project ideas I came across an article on by Stephen Bayley, which discussed heritage in design and suggested that the past is continually reimagined; there are no new ideas, just reinterpretations of existing forms. This started me... Continue Reading →

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