While researching experiential installations, I came across a project done for the launch of Coca-Cola’s miniature cans in Germany.
To create interest, a number of mini-kiosks appeared in cities across the country. Each kiosk contained all the products you’d usually find, newspapers, food etc, just in miniature, this even included the outdoor seating and rubbish bin!
I really like this concept and how the objects are instantly recognisible, but how a simple change in the design ‘norms’ added interest and engaged an audience. I wonder if similar principles could be adopted to fit my design ideas for a transportable exhibition/event space?
Images from: http://www.adweek.com/adfreak/coca-cola-builds-adorable-mini-kiosks-sell-mini-cokes-157669