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Julie Holgate

Event and Engagement Design

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Illusion

Peripheral Vision: Creating Motion

When researching lighting effects in immersive design environments I came across the concept IllumiRoom project created by Microsoft.  This technology would in theory create a 3D scan of a room and project imagery to produce an expanded and immersive gaming... Continue Reading →

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Faking It

What is real and what is fake?  In the world of marketing it's not always easy to tell the difference between the two.  An example of this, that I admire, is the DermaBlend viral advertising campaign.  This reversed the usual beauty advertising... Continue Reading →

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