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Julie Holgate

Event and Engagement Design

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Marketing

Sounds of the City

I've previously discussed how important the role of sound and music is in constructing environments (The Nostalgia of Sound).  Unfortunately at many exhibitions, shows or events, the use of music is limited or prohibited entirely, so I have been looking at... Continue Reading →

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A Shrinking World

While researching experiential installations, I came across a project done for the launch of Coca-Cola's miniature cans in Germany. To create interest, a number of mini-kiosks appeared in cities across the country.  Each kiosk contained all the products you'd usually find, newspapers,... Continue Reading →

Faking It

What is real and what is fake?  In the world of marketing it's not always easy to tell the difference between the two.  An example of this, that I admire, is the DermaBlend viral advertising campaign.  This reversed the usual beauty advertising... Continue Reading →

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